The Belgian Association of Marketing (BAM) is the most important community of marketing and media specialists in Belgium. BAM's mission is to transform marketing into a meaningful approach, Meaningful Marketing, which guides entrepreneurs, companies and organisations in their transformation towards customer centricity. BAM focuses on four domains: innovation technology, data, (digital) media and privacy. It does this by organising meaningful events, taking initiatives in collaboration with others, organising training courses and influencing policy (legislation, lobbying). More information on www.marketing.be