Certificate of Completion

SEGMENTING, TARGETING, POSITIONING: THE FOUNDATION OF STRONG BRANDS

Issued to:	Rienemar Molbog Muhi
Issued date:	November 13, 2024
Issued by:	Ateneo de Manila University Graduate School of Business Center for Continuing Education

Training Duration:	November 6, 7, 11 & 13, 2024
Course:	THE FOUNDATION OF STRONG BRANDS
Given this:	Given this 13th day of November, 2024
Course Title:	SEGMENTING, TARGETING, POSITIONING:
Total Duration of Training:	*Segmenting, Targeting, Positioning: The Foundation of Strong Brands is equivalent to fourteen (14) training hours.

Grab the pole position to take advantage of the most attractive marketing opportunities through sustainable and effective market segmentation, targeting, and positioning strategies. Create new markets where others see none! Apply your marketing research generated consumer insights with rational planning principles, to create unique, relevant and differentiated products. Know what works and what doesn’t in real life marketing planning case discussions.

Segmenting,Targeting and Positioning (STP) is the prerequisite course of Brand Management. The Brand Management course is designed to provide the student with knowledge of advanced marketing frameworks to be used in brand expression and strategy. A solid understanding of brand positioning is the foundation of robust brand management decisions.

This course is graded and may be credited to the Marketing Diploma Program. Certificate of Completion will be issued once the student meets the attendance and academic requirements.

Verified

What does it mean?

Issued by

Ateneo de Manila University Graduate School of Business Center for Continuing Education

Awarded to

Rienemar Molbog Muhi

About the issuer

Ateneo de Manila University Graduate School of Business Center for Continuing Education

The Ateneo Center for Continuing Education is under the Ateneo Graduate School of Business that takes an active role in addressing specific industry concerns that require immediate, purposeful, and focused response. As an industry resource and partner, CCE offers continuing professional development programs that are workplace-based with immediate take-away value. Methodologies are based on business simulation, practical exercises and applications, case analyses, and focused discussions. Courses are designed, developed and delivered by industry practitioners who are noted experts in their respective fields. Together, AGSB and CCE support the Ateneo mission to promote excellence, integrity and service.

cce.ateneo.edu

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