OVERVIEW

The big deal over big data?

Data analytics is needed in nearly every industry to guide

decision-making processes through the collection and

analysis of available data.

Yet, according to a McKinsey Global Institute assessment,

the United States alone faces a shortage of 140,000 to

190,000 personnel with the requite deep analytical skills.

Its Focus

This Certificate focuses on exploring and analysing data to

support data-driven business decisions through the

complete analytics spectrum: descriptive (what happened),

predictive (what will happen), prescriptive (what should

happen) and cognitive (AI based decision making).

The state-of-the-art foundations in this Data Analytics

Certificate is designed with input from data & analytic

practitioners to give you competitive skills in an ever

increasing competitive job market.

Other Concentrations

You’ll also gain a practical skill set to perform tasks in

various areas of business such as Marketing, Customer

Analytics and Retail Analytics.