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Certificate of Completion
28TH MARKETING DIPLOMA PROGRAM: MARKETING RESEARCH
| Issued to: | Monica Kyla Fernandez Baritua |
| Issued date: | November 4, 2024 |
| Issued by: | Ateneo de Manila University Graduate School of Business Center for Continuing Education |
| Training Duration: | October 10, 22 & 23, 2024 |
| Given this: | Given this 4th day of November, 2024 |
| Date: | November 4, 2024 |
| Total Duration of Training: | *28th Marketing Diploma Program: Marketing Research is equivalent to sixteen (16) training hours |
Learn to craft an effective “go to market plan” enabling your brands & products to capture the optimal target market and understand the basics of how to design a business model to successfully implement your marketing plan. Business models are critical to leverage your organizations’ competitive advantage (financial and human capital i.e., knowledge, leadership & management skills) and commercial partner support to successfully implement a marketing & business plan to deliver superior brands and products to build and sustain a loyal & profitable customer base. This enables sustained long-term growth and shareholder value creation that achieves your vision, mission, and growth objectives.
Issued by
Ateneo de Manila University Graduate School of Business Center for Continuing Education
Awarded to
Monica Kyla Fernandez Baritua
About the issuer
Ateneo de Manila University Graduate School of Business Center for Continuing Education
The Ateneo Center for Continuing Education is under the Ateneo Graduate School of Business that takes an active role in addressing specific industry concerns that require immediate, purposeful, and focused response. As an industry resource and partner, CCE offers continuing professional development programs that are workplace-based with immediate take-away value. Methodologies are based on business simulation, practical exercises and applications, case analyses, and focused discussions. Courses are designed, developed and delivered by industry practitioners who are noted experts in their respective fields. Together, AGSB and CCE support the Ateneo mission to promote excellence, integrity and service.
