Diploma

STORYTELLING FOR BUSINESS: GETTING YOUR MESSAGE ACROSS

Effective leaders and managers possess a knack for attracting and holding the attention of audiences. They teach, entertain, persuade, inspire, and in so doing, win people to their side and help companies move forward.  One powerful tool these executives use for engaging people is the art of storytelling -- a traditional medium of communication that has resurfaced in the 21st century as a compelling strategy to connect with clients, colleagues, and customers.   

As narratives designed to meet a practical end, stories stimulate the imagination: they work on visual, aural, and kinesthetic planes, thus appealing to an audience's multiple learning modes. Stories also connect the heart and the head, the right brain and the left brain. They enable audiences to see their own truth in symbolic ways, and permit the storyteller to reveal an authentic self and emerge as a highly credible communicator.

This four half-days theater-based workshop engages you in the art of storytelling as applied in a corporate environment. Three components will be tackled: choosing a story, crafting the story, and then delivering the story.  You will initially practice with existing stories then move on to develop and write your own corporate stories, which you will perform before the class.  An essential lesson is for you to acquire a theme and a personal point of view in narrating the story. Transform narratives into personal statements with an implication for corporate work.  Further, supplementary readings will be assigned to guide you in developing and performing your own stories.

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