Certificate

This course is designed to make the participant go through the journey of creating, building, measuring, and managing brands by providing an overview of the basic principles and frameworks for brand management through topic lectures, hands-on exercises, and a brand audit group exercise.

Brands gain sustained customer loyalty by consistently delivering outstanding value to its target market/s via positively engaging user experiences. Managing a brand involves sustained effort in consistently revitalizing its value proposition aligned with product life cycles to build long-term customer loyalty that sustains sales and profits.

This course is graded and may be credited to the Marketing Diploma Program. Certificate of Completion will be issued once the student meets the attendance and academic requirements.