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Certificate

INTRODUCTION TO COPYWRITING

Issued to:Brianna D. Samson
Issued date:November 21, 2024
Issued by:Ateneo de Manila University Graduate School of Business Center for Continuing Education
Training Duration:November 12, 14, 19 & 21, 2024
Given this:Given this 21st day of November, 2024
Total Duration of Training:*Introduction to Copywriting is equivalent to fourteen (14) training hours.

In this era of the “new normal”, we either Pivot or Perish in order to survive the massive challenges that this global pandemic has brought about. Some have changed careers or started their own businesses and launched their own branded product or a service. Writing Copy to promote their products or company is a great skill to have during these times. The workshop will show learners how to write effective Copy in Print, Radio, Video and Digital content. In today’s hyper-competitive marketing environment, writing attention grabbing headlines and copy will help your Brand stand out and be different from the competition. This course will equip you with Copywriting Skills to help your brand (Product or Service) succeed.

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Issued by

Ateneo de Manila University Graduate School of Business Center for Continuing Education

Awarded to

Brianna D. Samson

About the issuer

Ateneo de Manila University Graduate School of Business Center for Continuing Education

The Ateneo Center for Continuing Education is under the Ateneo Graduate School of Business that takes an active role in addressing specific industry concerns that require immediate, purposeful, and focused response. As an industry resource and partner, CCE offers continuing professional development programs that are workplace-based with immediate take-away value. Methodologies are based on business simulation, practical exercises and applications, case analyses, and focused discussions. Courses are designed, developed and delivered by industry practitioners who are noted experts in their respective fields. Together, AGSB and CCE support the Ateneo mission to promote excellence, integrity and service.

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