About the Masterclass
In this masterclass, participants worked with their own data to establish an understanding of what they can learn from the current data. Participants also worked with why, where and how the data can be enhanced, improved and enriched to create an analytics setup that provides the organization with the operational answers it needs to optimize digital activities. To conclude, participants looked forward towards Firebase Analytics, the next version of Google Analytics.

Google Analytics
For many users, Google Analytics is a simple tool that just offers users a basic understanding of what happens on their website and with traffic, but for the expert user, there is so much more value, insight and potential. Since the launch of Google Analytics, the opportunities have continuously expanded and, today, the average user only uses between 10 and 20 % of all the elements available. This means that Google Analytics offers most organizations a significant increase in value if we go beyond scratching the surface and dive deeper into the system. This masterclass enabled participants to draw back the curtains and take their use of analytics to the next level.

Krista Seiden
For the last 6½ years Krista has been one of the main faces and minds at Google and the lead Advocate for Google Analytics. As one of the lead trainers from Google in Google Analytics, Krista offers an exceptional understanding of the tools and functionality available and how to use them to take your business to the next level.