Certificate of Completion

KEY ACCOUNTS MANAGEMENT: STRENGTHENING THE CORE BUSINESS PROPOSAL

Issued to:	Isabel Mercedes T. Pomida
Issued date:	March 14, 2025
Issued by:	Ateneo de Manila University Graduate School of Business Center for Continuing Education

Training Duration:	March 12, 13 & 14, 2025
Course:	STRENGTHENING THE CORE BUSINESS PROPOSAL
Given this:	Given this 14th day of March, 2025
Course Title:	KEY ACCOUNTS MANAGEMENT:
Total Duration of Training:	*Key Accounts Management: Strengthening the Core Business Proposal is equivalent to twenty-one (21) training hours.

In today’s highly dynamic and progressive market, there is a need to understand and manage a vital sales channel of most companies called Distributors vis-à-vis Key Accounts. These distributors who are extensions of the company require a unique set of skills and appreciation from sales to be managed properly and effectively.

This course provides the learning of vital skills for managing a distributor as it is a vital route-to-market strategy component of a company. It goes through the process on how to assess the distributor’s operational capabilities, help build its business, assist in managing its day-to-day operations, and monitor its performance for business results.

Overall, it emphasizes what the company’s representative to the distributor should be doing and how to do them well. And this is made even more critical because the distributor is the company’s secondary organization and as such, its representative should possess a unique set of skills for the effective and efficient handling of the distributor.

Verified

What does it mean?

Issued by

Ateneo de Manila University Graduate School of Business Center for Continuing Education

Awarded to

Isabel Mercedes Pomida

About the issuer

Ateneo de Manila University Graduate School of Business Center for Continuing Education

The Ateneo Center for Continuing Education is under the Ateneo Graduate School of Business that takes an active role in addressing specific industry concerns that require immediate, purposeful, and focused response. As an industry resource and partner, CCE offers continuing professional development programs that are workplace-based with immediate take-away value. Methodologies are based on business simulation, practical exercises and applications, case analyses, and focused discussions. Courses are designed, developed and delivered by industry practitioners who are noted experts in their respective fields. Together, AGSB and CCE support the Ateneo mission to promote excellence, integrity and service.

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