Learning Outcomes: By the end of this program, participants will be able to: 1. Demonstrate an understanding of the unique dynamics of B2B sales and business development. 2. Develop effective strategies for prospecting, lead generation, and qualifying opportunities. 3. Build and nurture long-term relationships with clients. 4. Navigate and manage complex sales cycles, including stakeholder management. 5. Create and present value-driven sales proposals that address client needs. 6. Negotiate deals effectively while maintaining positive client relationships. 7. Utilise CRM tools and analytics to track performance and optimise sales strategies.