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Diploma

Issued by

Arthur Lok Jack Global School of Business

Awarded to

Taige Adderley

Crisis Management through Public Relations Workshop

LEARNING OBJECTIVES: In this workshop, participants will learn the competitive techniques for Crisis Psychology and Team Dynamics, including: • Understanding behavioural responses under pressure • Personality types and crisis team roles • Cognitive biases that derail decision-making • Stress management and resilience building Crisis Identification and Assessment, including: • Early warning systems and weak signal detection • Risk mapping and vulnerability assessments • Crisis classification and severity evaluation • Stakeholder impact analysis Strategic Crisis Communication Planning, including: • Crisis communication plans and protocols • Crisis team structures and roles • Message frameworks and holding statements • First-hour response procedures Stakeholder and Media Management, including: • Stakeholder mapping and targeted messaging • Media relations and spokesperson training • Social media crisis response • Managing misinformation and rumours

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Award Criteria

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a. Certificate of Participation

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This is awarded to participants who attend at least 75% of the total programme duration and actively participated during those sessions.

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In custom programmes the certificate can be c-branded with the partner company.

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b. Certificate of Completion

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Awarded to participants who:

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• Attend at least 75% of the total programme duration; and

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• Actively participated

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• Completed and passed an individual project assessment with a minimum pass mark of 60%.

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Notwithstanding points a and b, all participants must also be financially cleared to be awarded any certification.

About the issuer

Arthur Lok Jack Global School of Business

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