AI for Marketing and Advertising Workshop

Issued by

Arthur Lok Jack Global School of Business

Awarded to

Kelsea Bainey

AI for Marketing and Advertising Workshop

Learning Objectives: By the end of this programme, participants will be able to: ● Gain an overview of how AI is reshaping marketing and advertising. ● Recognize the different categories of AI tools and their relevance to day-to-day work. ● Learn how to think modularly about marketing workflows and where AI can be introduced. ● Explore how AI influences brand visibility in search and content discovery. ● Understand the implications of AI for campaign measurement, ethics, and cultural relevance. ● Develop a practical campaign concept that demonstrates the use of AI in action.

Earning criteria

Award Criteria

a. Certificate of Participation

This is awarded to participants who attend at least 75% of the total programme duration and actively participated during those sessions.

In custom programmes the certificate can be c-branded with the partner company.

b. Certificate of Completion

Awarded to participants who:

• Attend at least 75% of the total programme duration; and

• Actively participated

• Completed and passed an individual project assessment with a minimum pass mark of 60%.

Notwithstanding points a and b, all participants must also be financially cleared to be awarded any certification.

About the issuer

Arthur Lok Jack Global School of Business

www.lokjackgsb.edu.tt

Earn this certificate